Departments | Emergency Management Agency | RFP 173-2007 - Iowa Homeland Security Region 2 All Hazards Preparedness Marketing Campaign
RFP 173-2007 - Iowa Homeland Security Region 2 All Hazards Preparedness Marketing Campaign
RFP 173-2007 (pdf)
Questions and Answers in reference to RFP 173-2007
- Is there any research that has been conducted that you can share or direct us toward?
- Are there any websites you could refer us to for additional information?
- What measurements may be expected that are directly related to the project’s success and/or the funding requirements?
- Can you please provide specific direction related to the messaging that this contract is seeking to deliver/achieve?
- Are there other states doing similar efforts? If so, can you please identify those states?
- Is there a request or response of the viewer/audience that is anticipated?
- What official party or organization would be responsible for answering questions from the public as a result of the campaign?
- Page 17, section C Q4 – Are you expecting spec creative, i.e. fully developed scripts, storyboards or concepts only?
- Page 17, section C Q5 – Are you expecting a fully developed media plan?
- Who are the key individuals that will interface with the selected vendor? Please provide their names and titles if possible?
- Please identify/define the target audiences.
- How do you interface/share information or work with Iowa Department of Public Health - Emergency Preparedness and its responsibilities as it seems it conducts similar work for emergency preparedness?
- Are there other entities within state government that you will be closely aligned with this project?
- Are there various phases of communication messaging i.e. education, information that are relevant to any accidents or incidents that could occur?
- Has the internet been ruled out for a possible vehicle for communication?
- Has direct mail been ruled out for a possible vehicle for communication?
- Has public relations been ruled out for a possible vehicle for communication?
- Page 4, section 1.04 Available Funds: Can you be more specific as to the dollar amount of funds available for this project?
- Reference page 12, 2.02 Objectives, B.5.-Promotional Materials:
- Will these materials be distributed to each county in Region 2 to be used at county fairs/presentations or only to regional events?
- What is the quantity of promotional materials that will be needed for the expected distribution? (i.e. 10,000, 50,000, 100,000)
- Reference page 12, 2.02 Objectives D- Purchase statewide media:
- Is the desire of the Iowa Homeland Security Region 2 Board to purchase media time and space statewide or region wide?
- What are the number of TV stations, radio stations, billboards, newspapers, and telephone directories region wide vs. state wide?
- At what frequency does Iowa Homeland Security Region 2 Board desire the media spots to run? (i.e. multiple times per day, daily, weekly, monthly)
- What does the Iowa Homeland Security Region 2 Board anticipate the lengths of the run times for the spots? (i.e. months, years)
Is there any research that has been conducted that you can share or direct us toward?
None that we are aware of.
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Are there any websites you could refer us to for additional information?
Iowa Department of Public Health, Iowa Homeland Security and Emergency Management Division, and FEMA
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What measurements may be expected that are directly related to the project’s success and/or the funding requirements?
An increase in public inquiries to local Emergency Management offices.
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Can you please provide specific direction related to the messaging that this contract is seeking to deliver/achieve?
All hazards personal protection for citizens.
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Are there other states doing similar efforts? If so, can you please identify those states?
We do not know of any at this time.
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Is there a request or response of the viewer/audience that is anticipated?
We wish for the public to make further inquires to their Emergency Management office, and request further information.
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What official party or organization would be responsible for answering questions from the public as a result of the campaign?
Each of the individual County Emergency Management Agency offices.
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Page 17, section C Q4 – Are you expecting spec creative, i.e. fully developed scripts, storyboards or concepts only?
Fully developed.
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Page 17, section C Q5 – Are you expecting a fully developed media plan?
Yes.
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Who are the key individuals that will interface with the selected vendor? Please provide their names and titles if possible?
Steve O’Neil and Kathy Harper, Grant Administrators, and Kip Ladage, Region Two Chairman.
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Please identify/define the target audiences.
All adult ages.
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How do you interface/share information or work with Iowa Department of Public Health - Emergency Preparedness and its responsibilities as it seems it conducts similar work for emergency preparedness?
Emergency Management is all hazards, Iowa Department of Public Health is health related.
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Are there other entities within state government that you will be closely aligned with this project?
Campaign should have ties to the State and Federal preparedness campaigns.
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Are there various phases of communication messaging i.e. education, information that are relevant to any accidents or incidents that could occur?
Yes, severe weather would be one example.
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Has the internet been ruled out for a possible vehicle for communication?
No.
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Has direct mail been ruled out for a possible vehicle for communication?
No.
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Has public relations been ruled out for a possible vehicle for communication?
Yes.
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Page 4, section 1.04 Available Funds: Can you be more specific as to the dollar amount of funds available for this project?
$103,500.00
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Reference page 12, 2.02 Objectives, B.5.-Promotional Materials:
They shall be distributed to each county.
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50,000
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Reference page 12, 2.02 Objectives D- Purchase statewide media:
Region Wide
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We will be looking region wide, the region does not have these numbers.
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Multiple times per week (Value added spots)
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9 months, October 2007 through June 2008.
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